Sale on canvas prints!
This is something that most photographers do to some extent, even if it is only to adjust a camera setting. Software has made the things that were done to an image in the darkroom much easier. Those alterations that were once virtually impossible or at least often difficult to achieve, have now become a relatively commonplace thing. In spite of all the manipulative power at our fingertips, there are still the purists who maintain that the least that is done to an image the better. For me, photography is all about creativity and I believe that if an image can be improved in any way, then that has to be a good thing. Invariably, RAW images with settings nullified as can appear flat and dull - the idea being to give as much scope as possible with post processing methods. Producing images that simulate reality is not always that important to me, preferring to add my own input most times.